Flipkart Video to Offer Original Content to Take on Netflix, Amazon Prime

Taking Amazon Prime number head on, Walmart-endemic Flipkart on Tuesday forayed into original video content in India with the launch of 'Flipkart Video Originals' as the over-the-height media services (OTT) war heats up in the country. Integrated inside the Flipkart video platform, which was launched in August this year, Flipkart Video Originals volition be produced by some of the all-time creators in the industry and curated especially for the platform, the company informed.

"When we launched our video platform earlier this year, our agenda was clear and we were keen to play a role in on-boarding new customers who are not necessarily new to the internet, just are new to east-commerce", Prakash Sikaria, Vice President-Growth and Monetisation, Flipkart, said in a statement. In the coming months, the eastward-commerce platform will work with Studio Next, Frames and Sikhya Productions to bring first-of-its-kind content across genres and languages. The first original serial 'Backbenchers' hosted by Farah Khan goes live afterwards this month.

"Now we are launching our adjacent content offer 'Flipkart Video Originals'. At that place is an existing gap that needs to exist filled and at Flipkart, we saw an opportunity to create great video content which is easier for people to consume, that is mobile-beginning. From curt stories created by laurels-winning producers, to amusement shows featuring the leading talent from Bollywood, nosotros believe that our platform will have something special for every consumer. We envisage our original content to resonate strongly with people across the country, equally we conductor in a new era of mobile-first video content", Sikaria added.

The first creator to join the platform is Oscar Award winner Guneet Monga who is on lath every bit the official creator and curator of curt stories for the platform. "Flipkart Video is offering a keen platform for content creators to appoint with a customer base of over 160 million people across Republic of india through a unique story telling format", said Monga.