Realme is Now India's 5th-Largest Smartphone Vendor After 600% Growth in Q2, 2022

Xiaomi retained its crown every bit Bharat's height smartphone vendor during Q2, 2019, as smartphone shipments in the state grew to 36.9 1000000 units, setting an all-time second-quarter shipment record. That's according to the International Data Corporation (IDC), which claimed that the marketplace grew 9.nine percent yr-on-twelvemonth (YoY) and 14.8 percent quarter-on-quarter (QoQ), fifty-fifty as sales continued to remain sluggish globally.

Co-ordinate to the IDC's latest 'Asia/Pacific Quarterly Mobile Phone Tracker' report, Chinese handset maker, Xiaomi, saw its shipment volume abound past four.8 percent (YoY) in Q2 while Realme grew exponentially, driven by the C2 and the iii/3Pro series. Samsung, meanwhile, registered a potent 16.6 percent (YoY) growth, fueled largely past the entry-level and mid-range segments. While Xiaomi and Samsung occupy the acme-two spots with 28.three percent and 25.3 percent shares, respectively, Realme comes in at number v with 7.7 pct.

Realme is Now India's 5th-Largest Smartphone Vendor After 600% Growth in Q2, 2019 — Image Courtesy: IDC

"Despite the efforts towards multi-channel retailing by almost all vendors, the online channel connected its growth momentum fueled by multiple new launches, bonny offers and affordability schemes like EMIs/cashbacks", Upasana Joshi, Associate Inquiry Manager, Client Devices, IDC India, said in a statement. "This resulted in the YoY growth of 12.4 per cent for the online channel with an overall share of 36.viii per cent in 2Q19", she added.

The latest data from IDC seemingly corroborates an earlier report from Counterpoint Research, which came out with similar figures late last calendar month, reporting that smartphone shipments in the country had hit a record 37 million units during the quarter.

The Indian smartphone market volition continue its growth trajectory in the 2d half of this year but the consolidation of top few brands will keep, said IDC. "This will make it much more challenging for smaller players to find niches of growth. A very potent 2H19 is essential to bring double-digit YoY growth in the fastest-growing smartphone market of this size globally", noted Navkendar Singh, Research Managing director, Client Devices and IPDS, IDC Bharat.